AlokeChoose your programme, grow your shop
What fits your shop?
Stamps, points or cashback for each kind of business, with the arithmetic and the psychology.
Stamps, points or cashback? Choose in three questions
Three questions about your bills and your customers decide the kind that fits your shop.
Why customers come back: the psychology behind a loyalty card
Six well established patterns in how people behave, and how to use each one in Aloke.
What does the programme cost you? The right reward arithmetic
Work out each kind's real cost, and the rate that makes sense for your shop.
For cafés, juice bars and ice cream shops
Stamps, the setup we suggest to start, and how to grow it.
For restaurants
Usually points, when cashback fits better, and the setup we suggest.
For fast food, burgers and shawarma
Stamps when the meal is the hero, points when orders vary.
For bakeries, sweet shops and dates
Points for daily bills and occasions, cashback for big gift shops.
For groceries, retail, perfumes and clothes
Cashback, the rate your margin allows, and the limits that protect you.
For salons, barbers, car washes, clinics and services
Stamps for a repeat service at a set price, cashback for varied services, and bundles.
If you have more than one branch
One card across your branches, and how the cost is shared between them.
Grow your shop
From the first month to customers who bring customers.
Your first 30 days: launching the programme right
A week by week plan for your first members.
Training your staff
What the cashier says at the counter is the programme.
Your numbers each month: what to watch and what to do
Five numbers on the dashboard, what each one means, and the step it calls for.
Win back customers who are drifting away
A regular who stopped coming is the cheapest customer to bring back. Here is how.
Fill your quiet times
The days and hours your shop is empty, and how to move visits there without discounting.
Grow the average bill without discounting
Prize rungs, tiered offers, bundles and combos.
Turn your customers into ambassadors
Referrals, gifts between friends, and reviews.
Tiers: when and how to add them
Tiers reward your best customers and make them feel recognised.
Seasons
Ramadan, Eid and holidays. Set them up before they arrive.
Mistakes that kill a loyalty programme
The mistakes we see most, and how to avoid them.
Coming from a paper card or another programme?
How to bring your old customers across without anyone losing anything.
Prizes that pull, a menu that sells
Choosing the prize and the threshold, photos and descriptions.
Picking the right prize
The prize that costs you little and is worth a lot to the customer.
Setting the threshold
Too far and they give up, too near and you give it away.
Photos that sell
One clean photo beats ten poor ones.
Descriptions people read
One line that says what is in it and how big it is.
Keeping it current
A stale price and a discontinued item both cost you trust.