Tiers: when and how to add them

Tiers reward your best customers and make them feel recognised.

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Add tiers once you have members coming back, not on day one. A tier means something only when there is a real difference between one customer and another.

1. Start with two or three: «silver» from 50 and «gold» from 150, say, on everything collected since joining.
2. The factor makes a higher tier collect faster: 1.25 for silver and 1.5 for gold, say (anything from 1 to 3).
3. Keep the top tier small: roughly your best 10% of customers. If everyone is gold, nobody is.

Tier decay

Optional: a customer away a long time drops a tier, with a warning first; one visit restores it. It moves those drifting away without touching their balance.

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