Your first 30 days: launching the programme right

A week by week plan for your first members.

• Choose your programme, grow your shop
• Web, iPhone and iPad, Android

The first month decides the programme. The goal is not a crowd of members in a day; it is that every customer who passes hears about the card.

1. Week one: print the «QR card» and put it at the till, on the tables and on the door. Turn on the «welcome gift» so a new member starts with progress.
2. Also in week one: train your staff on one sentence before they say the total: «do you have our card?». And try the programme yourself as a customer.
3. Week two: open the dashboard and see how many joined and how many visits were recorded. Compare each employee's scans.
4. Week three: post a «Glimpse» of a standout item, and send your first «message to customers» introducing the programme and the prize.
5. Week four: see how many members came back a second time. That is the most important number of the first month. If it is low, the prize is too far or staff are not mentioning it.

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