Your numbers each month: what to watch and what to do

Five numbers on the dashboard, what each one means, and the step it calls for.

A quarter of an hour at the start of each month on the dashboard is enough. These are the numbers that give you decisions; the rest is detail.

New members: If it drops: staff stopped asking, or the QR card is not visible. Retrain.
The second visit: How many new members came back once. If low: the prize is too far, or the welcome gift does not excite.
Visits per member: If rising: the programme works. If flat: try a higher prize rung or a double day.
Prizes collected: If nobody collects: the prize does not matter to them, or it is too far. If everyone collects fast: the threshold is too close.
Customers drifting away: In «customers drifting away». These are the cheapest customers to win back; the «win them back» article has the steps.

In the same section