Raising the average bill 10% among the same customers is easier than finding 10% more customers. The way is not a discount; it is giving the customer a reason to add one more item.
The prize ladder
A tempting top rung (your signature drink, a dish for two) makes a customer hold off the small prize and collect more.
A tiered offer
«20 off every 200» or cashback over a threshold: a customer at 170 adds an item to get there.
Combos
«Combos» priced below their items together: the customer takes the drink and dessert with the meal rather than the meal alone.
Add-ons
Paid «add-ons» on an item (an extra shot, a sauce, a bigger size) raise the bill quietly.
Bundles
A prepaid bundle takes a large sum at once, and the customer keeps returning until it is used up.
Aloke