For cafés, juice bars and ice cream shops

Stamps, the setup we suggest to start, and how to grow it.

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Stamps

A café is the clearest case: close bills (one or two cups), regulars who come several times a week, and a hero item called coffee. This is exactly what stamps were made for.

1. «How do your customers collect?»: stamps. «Stamps for the prize»: 6 to 8. A twice a week customer reaches the prize in three to four weeks.
2. «Welcome gift»: one stamp. The card starts with progress on it, which raises the number who finish.
3. Once customers are used to it, add a three rung ladder in «prizes»: the coffee of the day at 6, a pastry at 8, and your signature drink or a bag of beans at 12. As soon as prizes are added the card becomes a ladder: the balance keeps growing and the customer picks what to take. The top rung is what keeps them going after the first prize.
4. «Minimum bill»: just above your cheapest item (5 riyals, say) so a bottle of water earns no stamp. «Daily cap»: 2 or 3.
5. A «double day» on your quietest day (find it in «busy times» on the dashboard): ×2 moves visits to the day you need them.
6. A prepaid bundle for regulars, such as «30 cups of the coffee of the day» for less than 30 cups. The customer pays up front, and you have their return for a whole month.

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